<p><strong>Approved commissions will be paid to publishers after the advertiser has paid Moonrover.</strong></p>
<p><strong>Protected SEM Bidding Keywords </strong><br />
Affiliates cannot bid on any of our branded keywords on Yahoo, MSN or Google (or any other search engines) or any misspellings or variations of trademarked company names: Peapod, Food Lion, Food Lion To Go. Publishers should include these terms as negative matches to ensure that they do not appear in broad matched results. Bidding on branded keywords plus generic terms such as coupons or promotional codes is also prohibited. Restricted words may not be displayed in the Headline or Body of your advert. Negative Keywords: Any combination of keywords used must include the negative search term “- food lion” to ensure that your ads do not display when our brand term is searched in combination with any allowed keywords. For Example: Keyword “home delivery coupon” as a search term must include “- food lion” to ensure your ad does not display when consumers search for “food lion home delivery coupon”. All violators will be terminated and your commission will be surrendered to the company. Affiliates may petition Affiliate Management to a limited usage agreement based on marketing plans approved by Company Management.</p>
<p><strong>Recommended SEM Bidding Keywords </strong><br />
Food Lion recommends the following SEM bidding keywords: Online groceries, online delivery, grocery delivery, Home shopping delivery, Delivery coupon, Groceries coupon, Grocery delivery service, Office shopping service, Business groceries, Business groceries shopping service<br />
<br />
<strong>Prohibited SEM Display URL Content </strong><br />
Affiliates cannot use the following: “official site”, Peapod.com, foodlion.com, shop.foodlion.com nor togo.foodlion.com in their display URL. This includes paid search and paid inclusion. Publishers also may not bid on misspellings, or variations on any search engines, or to use these terms in their display URLs. At no time will direct linking to our home page be allowed, as this competes with our own brand search engine marketing. You MUST have a nonredirected page destination for Pay Per Click traffic to land on. You may use trademarked terms in the Display URL of Paid Search Engines ONLY if they are displayed after the "slash" following a URL that you are the owner of.</p>
<p><strong>Unacceptable Web Sites </strong></p>
<p>The content of the web site and/or newsletter cannot infringe on any personal, intellectual property or copyrights including but not limited to: Racial, ethnic, political, religious hatemongering or otherwise objectionable content Investment, money-making opportunities, advice not permitted under law, gratuitous violence or profanity, material that defames, abuses, or threatens physical harm to others or to you, promotion of illegal substances or activities such as illegal online gambling, how to build a bomb, counterfeiting money, software Pirating (e.g., Warez, Hotline), hacking or phreaking, any illegal activity whatsoever, any questionable or controversial subject matter, and any spoofing, redirecting, or trafficking from adult-related web sites in an effort to gain traffic.</p>
<p>Rules for Publishers</p>
<p>1. Publishers are offered the opportunity to earn a commission for referring web surfers to the Publisher’s website (i) who click-on a Food Lion advertisement or graphic posted on the Publisher’s website which operates as a textual/graphical Link to a Destination Site, and (ii) who completes the Transaction required under the Program on such Destination Site. </p>
<p>2. Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program.</p>
<p>3. The publisher may not be advertising on any site, keyword, or contextual targeting that involves violence.</p>
<p>4. Publisher shall not otherwise copy nor modify, in any way, any icons, buttons, banners, graphics files, or Content that Food Lion has made available through the Network Service pursuant to the foregoing arrangement. Publisher may not remove or alter any copyright or trademark notices. If Publisher is licensed Content by Food Lion, then such license is subject to the preceding conditions.</p>
<p>5. Publisher may not wrap or frame the Food Lion Website in any manner or in any way copy or resemble the look and feel of the Food Lion Website, nor will the Publisher create the impression that the Publisher site is the Food Lion Website or is a part of the Food Lion Website.</p>
<p>6. Food Lion does not allow websites that provide a portion of their commission or Publisher benefits to websites or organizations that violate any of the Prohibited Content.</p>
<p>7. Publisher agrees that it will not issue any press release or make any other similar public announcement that in any way makes any reference to Food Lion without Food Lion’s prior written approval, which approval may be withheld in Food Lion’s sole and absolute discretion.</p>
<p>8. Any toolbar that is admitted into the Program with prior written approval that places a Publisher cookie on a user’s device without an affirmative click by the user is forbidden. “affirmative click” means that a customer has to click on the toolbar and engage with it for an affiliate tracking cookie to be set, regardless ofthe source of traffic.</p>
<p>9. Publisher may not generate or send any email messages using or containing Food Lion's name or logo, or any variation thereof, or its related companies' names or logos,or any variation thereof, or any of Food Lion's trademarks or products, without first obtaining in advance Food Lion's express written permission (electronic mail acceptable).</p>